DEFINITION :
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.
DEFINISI:
Iklan adalah bentuk komunikasi yang dimaksudkan untuk membujuk penonton (pemirsa, pembaca atau pendengar) untuk membeli atau mengambil beberapa tindakan atas produk, ide, atau layanan. Ini mencakup nama produk atau layanan dan bagaimana produk atau layanan dapat menguntungkan konsumen, untuk membujuk target pasar untuk membeli atau untuk mengkonsumsi bahwa merek tertentu. Pesan-pesan ini biasanya dibayar oleh sponsor dan dilihat melalui berbagai media. Iklan juga dapat berfungsi untuk mengkomunikasikan ide untuk sejumlah besar orang dalam upaya untuk meyakinkan mereka untuk mengambil tindakan tertentu.
pengiklan Komersial seringkali mencari untuk menghasilkan peningkatan konsumsi produk atau jasa melalui branding, yang melibatkan pengulangan nama gambar atau produk dalam upaya untuk kualitas terkait mengasosiasikan dengan merek di benak konsumen. pengiklan non-komersial yang menghabiskan uang untuk mengiklankan barang-barang lainnya dari produk konsumen atau jasa termasuk partai politik, kelompok kepentingan, organisasi keagamaan dan lembaga pemerintah. Organisasi Nirlaba dapat mengandalkan mode bebas dari persuasi, seperti pengumuman layanan publik.
iklan modern dikembangkan dengan kenaikan produksi massal pada akhir abad ke-20 ke-19 dan awal. Media massa dapat didefinisikan sebagai setiap media dimaksudkan untuk mencapai jumlah massa rakyat. Berbagai jenis media dapat digunakan untuk menyampaikan pesan-pesan ini, termasuk media tradisional seperti koran, majalah, televisi, radio, surat terbuka atau langsung; atau media baru seperti website dan pesan teks.
Contoh Job Advertisement (iklan lowongan kerja)
JOB ADVERTISEMENT
Teaching Positions 2012
SMA Maya Englishindo
SMA Maya Englishindo seeks applications from suitably qualified teachers for positions commencing April 2012. Applicants are invited to visit the website for more details, including a full position description, of the position advertised below.
Teacher of English and SOSE.
Full-time permanent position.
Applications including CV and the names of three referees should be sent to: The Principal's Assistant, SMA Maya Englishindo, 22 Empty Road, Dunia Maya, 6666.
Applications close Wednesday 01 April 2012
Contoh English Course Advertisement (Iklan Kursus bahasa Inggris)
Using the best course method of teachingWith a qualified teacherYou will get the right place to learn EnglishBe communicative with usNever think anymore; PRACTICE!!!100 % money back if you can't speak English
Interested? Find us on 211 Sky Road, Jakarta.For more details, visit us on englishindo.com
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